KNOWTHM: Getting back to my Retail roots. A Thread.
It’s no surprise to you that I started my working life in retail on weekends like most teenagers. Spending my Saturdays and Sundays earning some cash to buy things I wanted was the initial reason for starting retail… but later in life that changed. For me, working in retail became a passion. Moving from crying behind the jumpers during the Next Sale desperately trying to keep my station in some sort of acceptable order, to the busy marketing department. Here it changed to making decisions for hundreds of retail stores, sending traffic and communications to help teams to do their job, all the while working on innovation.
During my time, I was fortunate to meet lots of awesome people, which eventually has come full circle with me helping out the lovely team at KNOWTHM.
KNOWTHM is a Canadian-based company that’s striving to support retailers with better customer service and increased traffic, especially for phone retail. The insights, studies, and understanding of customer behaviour are what really inspired me to support them with their social media, blog, and marketing. That and their focus on telco means I have a pretty strong knowledge of the inside workings of most of these retailers. In addition, understanding customers in retail as well as working out ways to drive traffic (and measure it) is the missing puzzle piece for a lot of retailers, so for KNOWTHM to have all this research and can provide regular measurements really excites me.
Check out KNOWTHM’s services to help your customer traffic and satisfaction really thrive.
I’ve been helping out KNOWTHM for a few months now so I thought it’s about time I started sharing some of the articles I’ve been writing for them. This article will be a continuously updated thread, so check them out:
An adaptation of KNOWTHM’s original article written in French.
This article shares how NPS (Net Promoter Score) is an important factor to consider for your stores. With KNOWTHM’s SmartQueue tool, they’re able to evidence ways to improve this score. This particular article focuses on how NPS works.
Translated, edited and SEO Optimised.
An adaptation of KNOWTHM’s original article written in French.
This article shares how KNOWTHM’s SmartQueue tool is able to improve NPS Scores and ultimately, decrease churn.
Translated, edited and SEO Optimised.
Something a little different here.
An analysis of trends and thoughts pieced together with supporting evidence. It focuses on what Retail will look like going forward, post-pandemic, and what Retailers need to pay close attention to.
Researched, analysed and written from scratch.
In response to KNOWTHM’s Linkedin Poll, it was interesting to see how many people were unsure about this question.
It was decided to share the results of this poll alongside insight collated by KNOWTHM’s SmartQueue.
An edit of KNOWTHM’s article.
Discussing in depth the purposes of Click and Collect services and if there’s any real benefit to customers, before or after COVID-19. The
Edited and SEO Optimised.
Something a little more in-depth.
An analysis of customer behaviour and why it’s an important factor in retail. Instant gratification is evident and increasing everywhere and KNOWTHM’s research supports that.
Researched, analysed, and written from scratch.
In response to KNOWTHM’s Linkedin Poll, the results were mixed, just as we anticipated. We asked followers to share their current thoughts on sending traffic into retail.
It was decided to share the results of this poll in 2 ways. There would be a post shared on KNOWTHM’s own blog sharing valuable information about a recent survey with SmartQueue.
In addition to KNOWTHM’s own blog, it was decided to test out Medium as well. This was to test a different writing style, an opportunity for additional traffic, and increased DA score via referrals.
The style of this article is very different from KNOWTHM’s own blog post and focuses on the style ‘most liked’ by those on Medium.
Both articles researched, analysed, and written from scratch.
